BUKD-U714 International Competitive Strategy
- 12 weeks
- 3.00 credits
- Prerequisite(s): Core 1
This course uses the transnational management framework to provide students with a better understanding of the interplay between the Multinational Enterprise (MNE), the countries in which it does business, and the competitive environments in which it operates. From a strategic perspective, a transnational firm can be contrasted with a purely domestic firm on the one hand and a firm that operates in multiple countries, but in a rather decentralized, locally responsive manner on the other. For example, an effective transnational strategy may require a company to counter a competitor’s move in one country with a move in a different country—perhaps in the competitor’s home market. Thus, this course will focus on strategic options and complexities that a domestic firm or a highly decentralized international firm is less likely to face. In this course, we will assume the perspective of the MNE executive who is in the “thick of things,” such as the CEO, a global account manager, a country subsidiary manager, or a frontline business manager. Through in-depth case analyses you will develop a toolbox of key strategies that will enable you to lead effectively and sustainably in a highly interconnected global environment.