BUKD-U701 Strategic Competitive Analysis
- 12 weeks
- 3.00 credits
*Prerequisite for fall 2019 admits and later: Core 1. Typically this course is offered in Summer and Winter.
The purpose of this course is to provide students with an in-depth exposure to the theory of industry structural analysis and to begin gain practice in its application. Students will learn how to use the competitive forces model for interpreting the strategic implications of evolutionary and revolutionary shifts in industry structures.