Indianapolis campus

Indianapolis business marketing major

Marketing is all about making exchanges. In the world of business, it's about offering something–a product or service, a cause, packaging, reputation, an image, or a brand–in exchange for financial compensation. But for that to work, companies have to know what customers want. Kelley Indianapolis marketing majors often pursue the following career paths:

Advertising executive
Book publishing professional
Brand manager/specialist
Digital marketer
Marketing manager
Market researcher
Media specialist
Public relations manager

Jobs in the marketing field are in high demand, with many jobs in the field growing faster than average. And with a business degree from Kelley Indianapolis, you will be prepared to step in and make an impact right away.

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Salary snapshot

Below are the median incomes for professionals in Indiana in these marketing fields:

$58,540

experienced market research analyst

What do they do?

Some of the market research analyst’s responsibilities include collecting data on customers and competitors while interpreting data and formulating reports and recommendations.

$120,070

experienced marketing manager

What do they do?

Marketing managers plan, direct, and coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors.

$101,530

experienced public relations manager

What do they do?

The public relations manager plans and directs the creation of material that will maintain or enhance the public image of the employer or client.

O*Net OnLine (2022)

“The Marketing major can be applied to any interest or industry, which really gives students a lot of flexibility to pursue something they are passionate about.”

Helen ColbyAssistant Professor of Marketing

How you get there

At Kelley Indianapolis, the marketing curriculum covers a broad range of topics, including customer behavior, product development, pricing policies, advertising, sales promotion, and the management of marketing to create profitable businesses.

Degree map

Kelley Indianapolis general requirements

Kelley Indianapolis Marketing major requirements

Questions?

Schedule an appointment with a Kelley Indianapolis advisor.

Indianapolis business marketing major

Salary snapshot

What do they do?

What do they do?

What do they do?

How you get there

Questions?

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