Business of Sports Co-Major | Undergraduate | Bachelor's Degree in Business

Combine your athletics interest with business training that prepares you to enter a growing industry. The business of sports co-major is a 15 credit hour addition to a Kelley Indianapolis degree that immerses you in the business of sports. This co-major is offered in partnership with the IU Indianapolis Tourism, Event, and Sport Management Department (TESM), which delivers several courses in this program.

You can also join the IU Indianapolis Sports Innovation Institute and work with faculty to design creative solutions for today's sports industry.

With 10,000 jobs in Indianapolis related to the sports and tourism industry, this co-major will prepare you for a career in Indiana’s more than $3 billion industry. In the city ranked the #3 Sports Business City in the US by Sports Business Journal, you can pursue careers like:

Sports marketer
Sports agent
Sports advertising director
Director of athletics
Team accountant
Corporate partnerships manager
Sporting events specialist

This co-major combines Kelley’s world-class business education with the hands-on, practical training and industry connections from the IU Tourism, Event, and Sport Management Program.

How to make the Business of Sports a second major

This co-major can be paired with any of the six Kelley Indianapolis business majors we offer. Once you’ve been admitted to the Kelley School of Business at IU Indianapolis, choose your major and follow the degree path for your Bachelor of Science in Business. Next, inform your advisor that you want to add the Business of Sports co-major, which consists of 15 credit hours. Your advisor will help you with the details and course requirements.

The 15 credit hours in the Business of Sports co-major include:

BUS-W 310: Introduction to the Business of Sports (3 credits)
TESM-S 423: Sport Finance and Analytics (3 credits)

TESM-C 325: Selling in TESM (3 credits)
TESM-E 219: Sport Event Production (3 credits)
TESM-S 332: Management Principles in Sport (3 credits)
TESM-S 411: Sport Law (3 credits)

BUS M-405: Consumer Behavior (3 credits)
BUS-M 432: Digital Marketing (3 credits)
BUS-P 330: Project Management (3 credits)
BUS-W 311: New Venture Creation (3 credits)
BUS-Z 404: Effective Negotiations (3 credits)

Have questions?

If you have questions about enrolling in the Business of Sports co-major, contact your Kelley Indianapolis academic advisor.

Contact your advisor

How to make the Business of Sports a second major

Two core courses at Kelley Indianapolis and TESM

Choice of two TESM electives

Choice of one Kelley Indianapolis elective

Have questions?

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