Marketers work to understand the wants and needs of consumers, and they promote products or services to create value to the customer. Marketing professionals intentionally stimulate demand for a product through product packaging, targeted advertising and brand reputation.
Careers in marketing typically involve:
Managing data and observing key performance indicators to inform strategic planning and achieve goals.
Collecting data to understand consumer behavior and other forces that determine purchasing trends.
Driving purchases by making contact with potential clients to generate revenue.
Promoting products, services and brand image using digital tools via online channels.
Review Career and Salary Statistics to learn more about the earning potential of marketing careers.
Consider minors that can help build your skillset.
Get involved through student organizations or professional associations.
Marketing internship recruitment is focused on the Fall semester.
Meet with a Kelley Career Coach to discuss which degree path best fits your skills, and follow us on social media to stay current on the latest opportunities.