Meeting Professionals International (MPI) is the largest meeting and events industry association worldwide, with a global community of 60,000 professionals. MPI partnered with the Kelley School of Business Executive Education (KSBEE) team in 2018 to create a more rigorous, research-based curriculum for its leadership-focused Certificate in Meeting Management (CMM). The partnership transformed the 8-week CMM into a 1-week residential immersion experience coupled with a 15-week online boot camp. The redesigned program was delivered each year, once in the spring and once in the fall.
When the COVID-19 pandemic hit in early 2020, it nearly brought the March CMM course to a halt—only weeks before it was supposed to begin.
On March 3, MPI and KSBEE still expected 30 meeting and events professionals to travel to Bloomington, Indiana, for the residential portion of the course later that month. This changed a week later when IU announced the suspension of classroom teaching because of the pandemic.
Could KSBEE convert the 8-hour days in the residential portion to online instruction? Would enough students be willing to take the modified CMM course? Nancy Snowden, MPI’s manager of curriculum and instructional design, began contacting registered students.
All but a handful were still interested. Now, it was up to KSBEE, which had just two weeks to adapt the in-person instruction to effective online learning.