Experience a Consortium Focused on Empowering and Promoting Marketing Strategy Research

The Department of Marketing at the Kelley School of Business, Indiana University, was proud to host the 2019 Marketing Strategy Consortium on the beautiful Indiana University Bloomington campus.

Marketing strategy encompasses a broad range of methodologies devoted to studying topics including but not limited to branding, brand equity, competitor response, CRM, customer development, e-commerce, entrepreneurship, innovation, interorganizational relationships, market intelligence, marketing and distribution channels, marketing communications, marketing research, marketing strategy, pricing, product development, product management, purchasing and organizational buying, relationship marketing, retailing, selling and sales management, and services.