Marketing Strategy Consortium

Marketing Strategy Consortium

Dates to be announced for 2020

University of Texas at Austin, McCombs School of Business

Experience a Consortium Focused on Empowering and Promoting Marketing Strategy Research

The Department of Marketing at the Kelley School of Business, Indiana University, was proud to host the 2019 Marketing Strategy Consortium on the beautiful Indiana University Bloomington campus.

Marketing strategy encompasses a broad range of methodologies devoted to studying topics including but not limited to branding, brand equity, competitor response, CRM, customer development, e-commerce, entrepreneurship, innovation, interorganizational relationships, market intelligence, marketing and distribution channels, marketing communications, marketing research, marketing strategy, pricing, product development, product management, purchasing and organizational buying, relationship marketing, retailing, selling and sales management, and services.

Consortium Faculty

A number of established marketing strategy scholars served as consortium faculty, including Journal of Marketing editors Christine Moorman and Robert W. Palmatier, Journal of Marketing Research editor Rajdeep Grewal, and Journal of the Academy of Marketing Science editor John Hulland. Consortium faculty interacted with around 50 doctoral students and early-career scholars interested in researching marketing strategy topics, participated in a small-group research workshop to offer constructive feedback on early-stage research ideas for several students, and delivered presentations on a variety of marketing strategy research topics.