Laura Buchholz

Laura Buchholz Print-Quality Photo

Contact Information

(812) 856-5533

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1309 E. 10th Street
Room HH 2100

  • Senior Lecturer of Marketing


  • Bloomington


  • MBA, Indiana University, 1992
  • BS, Indiana University, 1989

Professional Experience

  • Senior Lecturer in Marketing, IU Kelley School of Business, 2008 - present
  • Lecturer in Marketing, IU Kelley School of Business, 1996 - 2008
  • Student Counseling, Creative Marketing Advisor, 1996 - Present
  • Marketing Manager, Stephen C. Rumple Construction and Development, 1994 - 1996
  • Marketing Committee Chair, Monroe County Building Association, 1994 - 1996
  • Sales Training, Hearthstone Village and Cedar Chase Homes, 1994 - 1996
  • Student Counseling, IU Alumni Mentor Program, 1993 - 1996
  • Marketing and Sales Associate, Owens, Bryan and Reed Realtors, 1993 - 1995
  • Summer and Substitute Teacher, Howard County School System, 1986-88

Awards, Honors & Certifications

  • Teacher's Excellence Award - Most Creative Teaching Methods, Alpha Kappa Psi; 2007, 2008, 2009, 2010, 2011, 2012
  • Nominated for Student Choice Award, Indiana University Student Alumni Association; 2004, 2009, 2010, 2011
  • Outstanding Teaching and Postive Impact Award, Kelley School of Business Senior Class; 2007, 2009
  • Nominated for Trustee's Teaching Award, Kelley School of Business Teaching Excellence Committee, 2009
  • Innovative Teaching Award, Kelley School of Business Teaching Excellence Committee, 2004
  • Instructional Development Summer Fellowship, Indiana University, 2004
  • Silver Circle Award, National Sales and Marketing Council, 1996
  • President’s Award, Monroe County Building Association, 1995
  • Bronze Circle Award, National Sales and Marketing Council, 1995
  • New Sales Associate of the Year, Owens, Bryan, and Reed Realtors, 1994

Professional Interests

Creativity, Design, Synthetic Thinking, Marketing, Consumer Behavior, Social Responsibility in Business


Laura joined the faculty in 1997. After working in real estate, she returned to her alma mater to teach courses in creativity, design and marketing communications. In addition to teaching, Laura has been very active throughout the university. She serves on several committees including the Marketing Department's Undergraduate Policy and Student Relations Committees, was the Chair of Kelley's Environmental Policy Committee, and is the faculty advisor to students seeking creative and non-traditional career paths. She has written a text on creativity in marketing and has published research in the Journal of Advertising and Marketing Science. Currently, Laura is working on a grant proposal to develop a new technology course and to integrate better social responsibility into marketing curriculum. She is also working with local non-profit agencies through service-learning projects in her classes. In her spare time she tweets, trains for triathlons, and artistically expresses herself. You won't find her sitting in her office, but you might catch her helping a student in a computer lab or local coffee shop. And that blur that just blew past your car on a sweet Trek tri bike? That might have been her, too.

Selected Publications

  • Smith, Robert E., Scott B. MacKenzie, Xiaojing Yang, Laura M. Buchholtz, and William K. Darley (2007), “Modeling the Determinants and Effects of Creativity in Advertising,” Marketing Science, Vol. 26, No. 6, pp. 819-833. Read Abstract
  • Buchholz, Laura M. and Robert E. Smith (1991), “The Role of Consumer Involvement in Determining Cognitive Response to Broadcast Advertising,” Journal of Advertising, Vol. 20, No. 1, pp. 4-17. Read Abstract
  • Smith, Robert E. and Laura M. Buchholz (1991), “Multiple Resource Theory and Consumer Processing of Broadcast Advertisements: An Involvement Perspective," Journal of Advertising, Vol. 20, No. 3, pp. 1-7. Read Abstract

Kelley School of Business

Faculty & Research