Consumer Behavior

  • 16-weeks
  • 3 credits
  • Prerequisite: Sophomore standing and admission to Kelley

This course provides a detailed understanding of how marketers create value for customers, what motivates shoppers to buy, how consumers process information and make decisions, persuasion techniques, cross-cultural influences on consumer behavior, and the impact of sustainable business practices on consumer choice. 

Kelley School of Business

Faculty & Research