Database Marketing

  • 7-weeks
  • 1.5 credits
  • Prerequisite: I-Core, Marketing Major; C: M342

Provides skills in the use of single-source and CRM data in a marketing decision environment. Emphasis is on using database systems to accomplish specific objectives. Topics include the nature and sources of scanner data, micromerchandising systems, CRM systems, and analysis tools for databases.

Kelley School of Business

Faculty & Research