Managing the Product Offering Process

  • Check with registrar
  • 2 credits
  • Prerequisite:

This course focuses on the design and implementation of a strategic marketing plan for products and services. Topics are organized around the steps in developing a plan, from situation analysis through design of the marketing program and financial projections. Particular emphasis will be placed on the use of computer models to aid in marketing decision making and forecasting.

Kelley School of Business

Faculty & Research