Analysis of Marketing Data

  • 16-weeks
  • 3 credits
  • Prerequisite: I-Core or Honors I-Core with a grade of C or better.

Develops skills needed to manage, evaluate, analyze, and display marketing data. Topics include data coding, data analysis using statistical software, attitude measurement and scaling, graphic display of data, data-driven market segmentation, and competitor analysis.  Database topics include nature and sources of scanner data, micro-merchandising systems, CRM system and analysis tools for databases.

Kelley School of Business

Faculty & Research