Retail Marketing Management

  • 16-weeks
  • 3 credits
  • Prerequisite: M300; Only for non-business majors
This course is designed specifically for the non-business major interested in retailing. The course objective is to critically analyze the marketing processes and strategic decisions made by major retail firms directly or indirectly associated with the retailing industry. The course examines business challenges related to driving shareholder value through merchandising practices, inventory management, advertising and promotional techniques, and multichannel opportunities. Not open to business majors. No credit toward a degree in business.

Kelley School of Business

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