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  1. Home
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Tony Stovall
317-274-1005
tostoval@iu.edu
BS 4126
801 W Michigan St
Indianapolis, IN
46202

Tony Stovall

  • Clinical Professor of Marketing
Department: Kelley School of Business Indianapolis
Campus: Indianapolis


Areas of Expertise

Transformative Consumer Research, Digital Marketing & Online Consumer Behavior, Urbanism, Consumer Identity

Academic Degrees

  • Ph.D., Retailing and Consumer Sciences (minors – Marketing & Human Geography), University of Arizona, 2015
  • M.B.A. Eller College of Management, University of Arizona, 2008
  • A.B., International Relations, Stanford University

Selected Publications

  • Stovall, T., Helm, S., Ligon, H., and Van Riper, S. (2018). Consumer Interpretations of Digital Ownership. Electronic Markets, 28(2), 177-189.
  • Stovall, T., Hughes, M. U., and Ventzislavov, R. (2017). Constructing a Narrative Identity of Los Angeles through a Gastronoir Adventure. In A. Gneezy, V. Griskevicius, and P. Williams (Eds.) NA - Advances in Consumer Research (486-488). Duluth, MN: Association for Consumer Research.
  • Stovall, T., Bennett, A., Menzel Baker, S., Bartholomew, G., Cross, S., Ekpo, A., Henderson, G., Hutton, M., James, J. P., Khare, A., Roy, A., and Taylor, C. (2016). Omission and Commission as Marketplace Trauma. Journal of Public Policy and Marketing, 35(2), 280–291.
  • Stovall, T., Van Riper, S., and Helm, S. (2016). Material Love in the Digital Age: Comparing Perceived Consumer Value of Digital versus Physical Goods. Dienstleistungen 4.0, 437-453.

Edited on June 26, 2025

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