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Departments & Majors

Virtual Advanced Business Technologies (VABT) Department

The Virtual Advanced Business Technologies (VABT) Department is a new type of organizational unit within the Kelley School. Its mission is to enable a cross-department, cross-program, whole-of-school approach to accelerate innovation in both education and research focused on advanced technologies.

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  4. Advanced Business Technologies

Kelley School of Business Prompt-A-Thon

In April of 2025, VABT hosted the first Kelley School of Business Prompt-A-Thon. This innovative event was the first of its kind in a business school. Eighty-nine teams of undergraduate, graduate, and doctoral students competed to solve real business problems using Gen AI. Prizes totaling $3,000 were awarded to the winners. Student submissions were judged by 12 VABT members from various departments. 

Faculty works in business technologies & AI integration

Promoting AI literacy at IU and beyond

Digital Gardener Ai Gen Ai Series logoWhat are best practices for using AI in today’s classroom? How can faculty learn how to use AI confidently and creatively?

These are questions that Miranda Rodak, a Kelley faculty member in Communication, Professional, and Computer Skills, is exploring in the Digital Gardener AI/Gen AI webinar series. The series is specifically designed to bolster faculty’s understanding of AI as it relates to pedagogical approaches and student learning. Open to the broader public as well, the series includes webinars and online workshops exploring critical AI issues in a collaborative virtual environment. As co-facilitator of this innovative curriculum, Professor Rodak is emerging as a national leader in the fields of virtual business technologies and generative AI.

Garnering national interest, a Digital Gardener webinar recently brought together over 160 faculty representing nearly 100 institutions, including faculty from Brown University, Oregon State University, Stanford University, and Virginia Tech. Additionally, participants may opt to complete a set of requirements to earn a Digital Gardener Initiative AI/Gen AI digital badge and letter of completion.

For students: AI-Integrated Writer’s Workshop for Persuasive Communication

How can IU students harness AI’s potential to effectively communicate through writing? In Dr. Xin Chen’s BUS-C 204 Business Writing classes, the AI-Integrated Writer’s Workshop for Persuasive Communication equips students to use AI tools both strategically and ethically. Designed as a dynamic and collaborative component of the course, the workshop empowers students to engage critically with AI, enhancing their clarity, creativity, and audience awareness in professional writing. Workshop participants learn how to leverage AI tools to:

  • Generate ideas
  • Gather key points and relevant data
  • Outline ideas and mind map
  • Identify a main message and counterarguments
  • Create a structured statement
  • Provide peer feedback

Students maintain a log of their AI interactions, later evaluated for effective use of AI tools. Following the completion of their draft, students assess one another’s writing, providing peer feedback for improvement. Additionally, peer feedback itself is reviewed based on being constructive and helpful.

“The writing workshop revealed how much of the drafting process AI can streamline, included helpful peer feedback, and ensured our statement effectively addressed all elements of the rubric.”

2025 workshop participant

Meet our advisory board

Vicki Daniels portrait

Vicki Daniels

Chairperson, Emerging Graduate Programs

Professor of Operations and Supply Chain Management, Kelley School of Business Indianapolis

Will Demeré portrait

Will Demeré

Clinical Assistant Professor

Department: Accounting

Demeré, B. W., Sedatole, K. L., and Wilson, J. (2022). Counterfeiting and anti-counterfeiting costs: An application of cost of quality concepts. In J. M. Wilson (Ed.) Brand Protection and the Global Risk of Product Counterfeits: A Total Business Solution Approach. Edward Elger Publishing.

Eric McDermott portrait

Eric McDermott

Co-Director, Business Analytics Consulting Workshop

Senior Lecturer

Department: Business Economics & Public Policy

Angie Raymond portrait

Angie Raymond

Director, Program on Data Management and Information Governance, Ostrom Workshop

Chairperson, Business Law and Ethics Department; Professor of Business Law and Ethics; Adjunct Professor of Law, Indiana University Maurer School Law

Raymond, A., and Shackelford, S. J. Nudging the Ostroms’ Vision of the Commons and Polycentric Governance into the Digital Environment. In Global Digital Data Governance: Polycentric Perspectives. Routledge Global Cooperation Series, (2024).

Jeanette Heidewald portrait

Jeanette Heidewald

Teaching Professor of Business Communication

Department: Communication, Professional, and Computer Skills

Brant Moriarity portrait

Brant Moriarity

Director, Computer Skills

Senior Lecturer

Kinser, A. S., Kinser, J. E., Hammerle, P., Lending, D., Moriarity, B. P., and Nightingale, J. (2011), Your Office: Microsoft Access 2010 Comprehensive. New York, NY: Pearson Education, Inc.

Nandini Gupta portrait

Nandini Gupta

Boquist-Meyer Faculty Fellow

Professor of Finance

Associate Editor at the Review of Finance and the Journal of Banking and Finance

Dehejia, R. H., and Gupta, N. (2022). Financial Development and Micro-entrepreneurship. Journal of Finance Quantitative Analysis, 57(5), 1834-1861.

Will Geoghegan portrait

Will Geoghegan

Chair, Kelley Direct Program

Schuyler F. Otteson Distinguished Fellow for Kelley Direct Leadership; Clinical Professor

Department: Management and Entrepreneurship

Geoghegan, W., and Wanger, S. (2024). Beyond convenience: The disruptive high-quality, high-impact online MBA. Business Horizons, 67(3), 299-309.

Ray Burke portrait

Ray Burke

Director, Customer Interface Laboratory

Associate Chairperson, Marketing Department; E.W. Kelley Chair; Professor of Marketing

Burke, R. R. and Leykin, A. (2021). Identifying the Drivers of Shopper Attention, Engagement, and Purchase. In Len Tiu Wright, Luiz Moutinho, Merlin Stone, and Richard Bagozzi (Eds.) The Routledge Companion to Marketing Research. London, UK: Routledge: Taylor & Francis Group.

Brad Wheeler portrait

Brad Wheeler

Acting Co-Director, Kelley Data Science and Artificial Intelligence Lab (DSAIL)

Sungkyunkwan Professor of Information Systems;
IU James H. Rudy Professor

Department: Operations & Decision Technologies

Wheeler, B. C. (2020). The CIO Agenda for a Decade of Converging Curves (Plus Cliffs and Clouds). EDUCAUSE Review.

“The Virtual Advanced Business Technologies Department serves to connect faculty across all the business disciplines so we can work together to serve Kelley during this time of tremendous technological innovation.”

Brian WilliamsDepartment Chair, Fettig/Whirlpool Distinguished Faculty Fellow

Virtual Advanced Business Technologies Department faculty

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