BUS-M 455 Topics in Marketing: Negotiation for Sales Professionals

• 16 weeks
• 3 credits

Apply negotiation strategies and tactics across diverse business contexts using both collaborative (win–win) and competitive (win–lose) approaches. Emphasis is placed on practical application through one-on-one, group, and AI-assisted role-plays and simulations. Students will develop the ability to influence outcomes, resolve conflict, and drive successful agreements in any professional setting.