BUS-M455 Topics in Marketing: Consumer Research Practicum
- 8 weeks
- 1.5 credits
- Prerequisite(s): BUS-M405
The Consumer Behavior Research Practicum is designed to be an interactive, intensive exploration of how to conduct experimental research in a consumer context. Students will learn how to think through and develop research ideas, create research materials like survey instruments and scenarios, and analyze and describe their findings after data collection. At the end the course, students will be equipped to critically evaluate and conduct consumer behavior research in the future, whether in academia or industry.