BUS-M414 Retail Analytics

• 8 weeks
• 1.5 credits
• Prerequisite(s): I-Core; Junior in standing

As retail corporate partners have grown the digital commerce side of their business relative to the traditional brick and mortar component. Retailers need entry-level college graduates with a more than basic understanding of ecommerce and evolving channel opportunities within retail. Retail Analytics offers students a single course focused on retail marketing through key areas of channel integration This is not a social media course.