BUS-M255 Topics in Marketing: Marketing in our World Today
- 16 weeks
- 3 credits
- Prerequisite(s): Admission to the Kelley School and sophomore standing
This course is designed to introduce business majors to the field of marketing. The objective of this course is to provide an introduction to marketing as it functions in our world today. Students will gain a better understanding of the marketing discipline and all of its functional areas. They will have an appreciation of the role marketing plays in our world today and especially the dramatic change that is occurring in the field of marketing. They will also gain some familiarity of marketing career opportunities. Course open to current Kelley students who have NOT completed I-Core.