BUKD-X522 Entrepreneurship & Disruptive Innovation Immersion
- 12 Weeks
This course is a survey course designed to provide anoverview of topics related to entrepreneurship and disruptive innovation.Although the course will expose students to frameworks of disruption andinnovation, the primary focus of the course is not to provide an inclusive setof models or tools to become "disruptiveinnovators." Rather the course has been designed tochallenge you to think about the future of business and disruptionholistically. Not all MBA students will become entrepreneurs, but all MBA'swill surely deal with major technological change and disruption over the comingdecade. Researchers from Accenture analyzed3,269 companies—across 20 industries and 98 industry segments and foundthat 63 percent of companies in their study were currently experiencingdisruption. When faced with disruption, many corporate leaders clingto their legacy business and try to extend their runway with incrementalinnovation. In contrast, as we will discuss in this course entrepreneurialthinkers tend to assess risk and change in fundamentally different ways. At theconclusion of this course, students should understand on a general level howentrepreneurial actors see the world and the methods they use to take action inan attempt to disrupt markets. Moreover, students should gain an understandingof the social and economic forces that influence the evolving global economyand how innovators avoid getting trapped in antiquated ways of thinking. Phase 1 of the course requires independent work, online zoom sessionsand several assignments related entrepreneurial ways of thinking and disruptiveinnovation. In Phase 2 we will attend the Consumer Electronics Show (CES) in Las Vegas. CES is organized bythe Consumer Technology Association (CTA). The CTA is the key advocacy/policyorganization for the consumer electronics industry – an industry that is by thenumbers one of the key industries of the future. The consumer electronicsindustry is expected to reach $3 trillion USD in the near future. If theconsumer electronics industry were a standalone economy, it would currentlystand as the tenth-largest in the world and would soon rival the economy ofFrance as #5. While there are numerous established corporate innovators in thisindustry (e.g. Amazon, Apple, Samsung, Sony), it also attracts newentrants in the form of startups (e.g. Oculus, Pebble Watch). During CES wewill interact with exhibiting companies and hear from the CTA. CES will provideKelley students with a unique opportunity that will serve as a fundamentallearning experience. In Phase 3 (post-travel) you will work on a finalintensive group project, communicating online to develop afinal presentation on topic that integrates course material with yourexperience at CES. The audience for the final presentation is TBD but in pastyears it has been the CES C-Suite, CES exhibitors, and other prominent industryexecutives. This course provides a unique, challenging and fun experiencefor students interesting in an open elective.