BUKD-C548 Managing Intellectual Property in a Global Environment
- 12 weeks
- 3.00 credits
- Prerequisite(s): Core 1
When businesses unwisely share their core technology, they risk losing it. Despite this fact, there currently is no single regulatory scheme that provides international protection for proprietary information. Further, while most countries offer some degree of legal protection for creative products, processes and services, the rigor of this protection varies throughout the world. This course is designed to acquaint global business managers with the legal and practical issues involved in the protection of intellectual property. It introduces students to the basic types of intellectual property (patents, copyrights, trademarks and trade secrets) and the key differences in how they are protected around the world. Ultimately, upon completion of this course, students will better understand how to protect their company’s intellectual property when doing business in the global environment.