BUEX-T514 Business Capabilities for the Digital Future

• 12 weeks
• 3.00 credits

Developing business capabilities for the digital future involves rethinking the current way of doing business in the context of understanding where the new frontiers of digital value may lie. To uncover the business capabilities, we will focus on artificial intelligence (AI) and its applications on both digital processes and digital products. The course starts by examining the rise of AI and explaining different types of AI techniques and their applications for business. That is followed with a discussion about the increased capacity of machines to “sense” the world, from speech to visual recognition, and how that can be used to facilitate interactions with organizational stakeholders. We then use this context to discuss digital processes. In the context of service operations, robotic process automation(RPA) is employed to integrate disparate processes. The course will examine not only what RPA is, but also take a closer look on how bots can integrate with human employees in the workforce of the future. With respect to digital products, the course covers different instances of digital reality in the form of virtual and augmented reality and how they can be used to improve organizational performance.

While virtual reality (VR) has seen a significant growth in areas such as entertainment and simulations, augmented reality (AR) is blurring the digital and physical worlds, by overlaying digital objects over the physical world using a variety of devices. AR has the potential to change the way in which we interact with the physical world by seamlessly associating data with what our“eyes” are capturing in real time. We follow these topics with a discussion of how society and organizations will be impacted by this set of technology advancements. First, we look at how cities will become smarter with the adoption of modern technology and the implications for organizations and individuals. Second, we look at the potential ethical, legal, and societal consequences of adopting new technologies and the roles organizations have insetting the future. We conclude the course with an idea showcase in which students will have an opportunity to present concepts of new products and services enabled by technology.