“Executing tactics was fun and exciting, but I wanted to manage a brand. I wanted to understand the strategic side of brand management and marketing,” Loomer said.
She started researching MBA programs, narrowing her list to those that had a strong consumer marketing emphasis and that could help her reach her career goals.
“I focused on my end game and looked for a school that could help me get there. Kelley stood out head and shoulders above the rest,” she said. “Kelley had the curriculum that would bring me up to speed and relationships with the companies I wanted to work for.”
While Kelley looked good on paper, it was Loomer’s in-person visit that confirmed her decision.
“The culture at Kelley is palpable. Collaborative, kind, humble and hardworking—it was definitely the kind of program I could see myself in,” she said. “The curriculum and the environment were what I needed to grow.”
Loomer felt she’d been tactical in her job and in her career, accepting jobs that would expand her skill set, but not necessarily advance her career goals. With Kelley, she started thinking strategically about her personal brand, her career and her future.
Before she even started classes, Me, Inc. helped Loomer refine her personal brand. In her first and second year, career-focused Academies like the Consumer Marketing Academy and the Leadership Academy helped her develop marketable skills through professional experience. Finally, career coaching prepared her to showcase her story and skills to shine on her internship with Dr Pepper and land a job offer there after her first year.
And just as Loomer approached her application process, Kelley faculty and staff made sure she was always mindful of her end game.
“Life is more than a career,” Loomer said. “Kelley encouraged us to stay grounded in what’s most important to us, to stay present in the moment and not get lost in the next report or promotion, and to make goals that fit with what we want out of life as a whole.”
Outside of the classroom, Loomer immersed herself in the Kelley culture. As a Hoosier Host Chair, she welcomed prospective students to Kelley and helped define the first impression that had sold her. She also worked with Kelley Women to start a mentoring group for Kelley undergraduates, creating an avenue where graduates could coach and mentor young women just about to enter the workforce.
“That really cemented my interest in coaching and mentoring,” she said.
“When you attend Kelley, you become a part of something bigger,” Loomer said. “No matter where we go, we’ll be Kelleys first. That transcends whatever role we’re in or wherever we’re working.”