Center for Brand Leadership

The brains behind the brands.

Behind America's most popular brands, you'll find Kelley MBAs. Many of the world’s top consumer marketing leaders start here.

Why Kelley for consumer marketing?

Procter & Gamble, Kraft, Target, Nestlé, General Mills, Conagra, Whirlpool, and more—our MBAs define trends in brand and retail management for hundreds of the world's most influential companies and most visible products.

  • Recruiters want our MBAs because they enter the field ready to hit the ground running. The center's significant experiential component includes leadership and soft-skills development through the Consumer Marketing Academy and unique hands-on experiences like Bloomington Brands.
  • Our alumni network spans from coast to coast—Kelley has over 1,000 MBAs in consumer marketing at every level, from assistant brand manager to CEO.

My favorite part of the Consumer Marketing Academy was a project we did for General Mills. I worked with a team from diverse backgrounds, putting together our strengths and insights to find a point of differentiation for one of their brands. At the end, we presented to the actual brand management team. It was great preparation for my summer internship.

Erica Smith, MBA’17

Spotlight on Consumer Marketing Academy

The Consumer Marketing Academy is one reason why Kelley is ranked as a top marketing MBA school worldwide. From product innovation to digital marketing, the Consumer Marketing Academy equips students not only to land a job but to add value to their chosen company.