Leading with AI: Marketing

AI can speed up insight, but great marketing still depends on judgment, creativity, and strategy. This course, part of Kelley’s AI executive education series, shows leaders how to balance it all.

Participants will learn to apply machine learning for marketing analytics and AI-powered digital marketing tools to strengthen research, clarify messaging, and measure performance.

Whether you’re shaping brand strategy or optimizing demand generation, this course gives you practical frameworks to move faster, think deeper, and communicate clearly.

Hybrid course schedule

April 16: Self-paced, online GenAI 101
April 22: In person in Indianapolis, 9 a.m. to 4 p.m.
April 29: Live virtual, 1 to 3:30 p.m.
May 7: Submit project for digital badge (optional)
Fee: $1,495 per person (IU alumni, IU staff, and team discounts available)

Learning objectives

Through real-world applications and guided instruction, you’ll learn to:

Find real customer insight: Analyze voice-of-customer data, reviews, and search queries using AI tools to hear what customers actually say.
Clarify strategy: Segment intelligently, define your position, and connect strategy to funnel metrics.
Elevate creative and content: Generate message variations, refine briefs, and sharpen campaign copy, then test what works.
Test, measure, repeat: Use AI marketing techniques to design lean experiments, read data responsibly, and drive meaningful improvements.
Stay responsible: Protect privacy, ensure brand alignment, and use AI marketing tools with integrity and transparency.

This course blends the practical tools of a digital marketing with AI course with the strategic depth of leadership.

Interested in bringing this program to your company or organization? Email kelleypd@iu.edu to discuss our custom program options.

Want to learn more?

Fill out the form below to request more information.

Showcase your new skills

Each course offers the opportunity to complete an optional Action Learning Project, applying course concepts to a real organizational challenge you face. Participants who complete this project earn a digital badge, a verifiable credential you can showcase on platforms like LinkedIn.

Build toward a professional certificate

Complete four courses from the Leading with AI professional development series and earn the Kelley Professional Certificate in AI Leadership.

Course outline

Asynchronous, online introduction to the course, including short pre-reading assignments and an overview of GenAI

Hands-on practice and peer discussion; one day, in person (Indianapolis)

Use case clinic: 2.5 hours of live, online, instructor-led training

Create and submit an Action Learning Project tailored to your organization

Course details

Format: Combination of asynchronous online, live online, and in-person classes
Schedule: April 16 to May 7; in person in Indianapolis on April 22, live online on April 29 from 1 to 3:30 p.m.
Discounts: Available for IU alumni, staff, groups of three or more participants, and purchases of four or more courses*

*Purchase four or more courses in the Leading with AI series and receive a $1,500 discount. Pay a total of $4,480 (regularly $5,980), a 25% savings.

Access a customizable supervisor request letter to support your case for attending a Kelley professional development course.

Meet your instructor

Tony Stovall

Clinical Professor of Marketing

Tony Stovall is a clinical professor of marketing at Indiana University’s Kelley School of Business in Indianapolis. His research interests include transformative consumer research, digital marketing and online consumer behavior, urbanism, and consumer identity. He teaches marketing courses in the Kelley Indianapolis Undergraduate Program, the Business of Medicine Physician MBA Program, and the Evening MBA Program.

Before he decided to pursue academia, Tony’s professional career included time at Korn/Ferry International as a manager and senior executive services representative, at SW Consulting Group as a technical writer, and at Encyclopedia Brittanica Inc. as a project manager. His work has been published in Consumption Markets & Culture, Electronic Markets, Journal of Marketing Management, the Journal of Public Policy & Marketing, and the Journal of Cultural Marketing Strategy.

Tony most recently was an assistant professor of marketing at Towson University in Maryland and served two years as an assistant professor of marketing at Woodbury University in Burbank, California. He received his PhD in Retailing and Consumer Sciences and his MBA from the University of Arizona. He received his undergraduate degree in international relations from Stanford.

Questions?

Email kelleypd@iu.edu and a member of our team will be happy to assist you.

Explore all courses in the Leading with AI series