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A business professional uses a device with a night cityscape in the background.

Revolutionize your marketing: Join Kelley's cutting-edge AI marketing course

In a world where AI is transforming marketing at lightning speed, staying ahead of the curve is crucial. In this AI marketing course—crafted by marketers, for marketers—you will learn how to harness AI in personal workflows to save time and money.

Register now

  1. Home
  2. Executive Education
  3. Professional Development
  4. Technology
  5. AI Applications in Marketing

Short course overview: AI Applications in Marketing

Equip yourself with a GenAI toolset designed for impactful AI adoption. Anchored in the marketing process, this course empowers you with skills to leverage AI effectively, driving growth, reducing cycle times, and cutting costs. Dive deep into the market landscape, employ advanced analytics, create compelling content, and utilize GenAI tools for automation and monitoring. You'll culminate your learning by creating a personalized marketing AI assistant, all while mastering change management for competitive advantages.

Upcoming dates

Dates: February 3 to February 26
Time: Tuesdays and Thursdays
6 to 7:30 p.m. ET
Delivery: Online, instructor-led
Price: $1,995

Register

Want to learn more?

Fill out the form below to request more information.

Who is AI Applications in Marketing for?

Marketing practitioners and leaders who are hungry to get up to speed on AI for themselves, their teams, and organizations, and don’t want to be left behind. Anchored in the marketing planning process, students will learn how AI can help answer marketing questions through hands-on learning and case studies. AI enables students to build apps and actions that were previously the domain of coders. No prior AI experience or technical experience is needed to take full advantage of the course.

What makes this AI for marketing course unique among AI courses being offered?

The AI Applications in Marketing course:

  • Is taught by marketing leaders from industry and distinguished faculty
  • Provides a customized ChatGPT that stays with learners once the course concludes
  • Offers a continuous learning plan so the content stays relevant
  • Covers marketing analytics in addition to custom GPTs
  • Pushes beyond custom GPTs to cover AI agents, automations, assistants, APIs, and avatars
  • Brings learners up to speed quickly—it’s four weeks, live and online
Pencil and paper icon

Access a customizable supervisor request letter to support your case for attending a Kelley professional development course.

Course outline

Up-to-date coverage of the leaders, companies, and constructs changing business from the front lines of GenAI

The strongest marketing use case may not be content - it may be the democratization of advanced data analytics for your team

Sift through the 1000s of GenAI apps to define your team’s content martech

The new 5As of marketing - Automations, Assistants, Agents, Avatar,s and APIs

Course details

  • Format: Live-virtual online classes
  • Schedule: Two 90-minute sessions per week for four weeks
  • Discounts: Available for IU alumni, staff, and groups of three or more participants
  • What’s included: ChatGPT Team Subscription is included in your course fee.

Why choose Kelley?

  • Learn from the Best: Gain insights from esteemed faculty guests and industry experts who bring AI and marketing expertise from the real world to the classroom.
  • Immediate Impact: Acquire practical skills in AI-driven marketing analytics, content creation, and automation that you can apply to your work right away for quick results.
  • Comprehensive Curriculum: Explore a wide range of AI applications in marketing, equipping you with a complete toolkit to transform your marketing strategies.
  • Expand Your Network: Connect with a diverse community of professionals, opening doors to new opportunities and collaborations in the business world.
  • Valued Credentials: Enhance your resume with a digital badge, showcasing your AI marketing expertise on platforms like LinkedIn.
  • Flexible Learning: Enjoy the convenience of a live-virtual format, allowing you to learn from anywhere while balancing other commitments.

Showcase your new skills

In addition to earning an AI marketing certificate of completion, you will earn a digital badge to showcase your skills on platforms like LinkedIn. These credentials show your network the concrete and in-demand skills you earned from taking this Kelley program.

AI marketing course digital badge

Meet your instructor

Frank Acito portrait

Frank Acito

Frank Acito is professor emeritus of marketing at the Kelley School of Business. His area of expertise includes strategies for analyzing structural models, alignment of marketing and sales strategies, sampling characteristics, and the use of marketing research by managers. He served as director of the Kelley Institute for Business Analytics chair of the marketing department at Kelley. He earned a PhD and MBA at State University of New York at Buffalo and a BSEE from Cornell University.

Paul Acito

Paul Acito

Paul Acito is CEO of Lyftbridge, an AI-infused marketing agency, and an adjunct faculty member at the University of Minnesota and St. Catherine University. Previously, he worked at 3M, where he began as a marketing intern and rose to the position of chief marketing officer. In his time at 3M, he worked in the United States, Thailand, Belgium, and Japan. Paul was also a vice president for the medical device manufacturer Medtronic, an instructor at the University of Minnesota, and an adjunct faculty member at Indiana University. He earned his MBA from the Kelley School.

Kelly King portrait

Kelly King

Tim Lemper portrait

Tim Lemper

Tim Lemper teaches in Kelley’s Undergraduate Program, Full-Time MBA program, and Kelley Direct Online MBA program, as well as in Kelley’s partner MBA program at Sungkyunkwan University (SKKU) in Seoul, South Korea. He has also taught courses for the Media School, the Cybersecurity Risk Management program, and the Wells Scholars program at IU.

Tim serves as Kelley’s faculty liaison for undergraduate student engagement, having previously served nearly a decade as chairperson of Kelley’s Academic Fairness Committee. He is also director of the Legal Advising Forum at the Johnson Center for Entrepreneurship & Innovation and is affiliated with the Center for Intellectual Property Research at IU’s Maurer School of Law.

Tim is a co-author of a business law textbook, and his teaching and research focus on the law of unfair competition, intellectual property law, marketing law, First Amendment and constitutional law, and media law. In 2012, in direct response to Tim’s research, Public Law 112–190 was passed by Congress and signed by President Obama to amend the federal trademark dilution statute.

Tim has a Juris Doctorate from Harvard Law School, a Master of Science in Public Administration and Public Policy from the London School of Economics and Political Science, and bachelor’s degrees in political science, history, and English from Indiana University, where he also completed the Liberal Arts and Management Program. He is a former Harry S. Truman Scholar and Herman B Wells Scholar, and currently serves as chairperson of IU’s Nominating Committee for the Rhodes, Marshall, Mitchell, and Churchill Scholarships.

Tim has a broad range of professional experience, including practicing as an intellectual property and First Amendment litigator, serving as a staff assistant to US Senator Richard Lugar, working as a consultant to the Air Staff for the United States Air Force at the Pentagon, interning in the British House of Commons, and participating in several businesses and nonprofit organizations.

Questions?

Please reach out to us at kelleypd@iu.edu to learn more about the AI Applications in Marketing short course and other courses offered by Kelley School of Business Executive Education.

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