Seeking Brand Managers for Brand Management Practicum
Time commitment: 1-2 hours
Schedule: Spring Semester, up to 1 hour meeting every week
Category: Classroom engagement
Kelley program: Undergraduate - Bloomington
Deadline to sign up to participate: December 30th, 2022
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Real-world experience is invaluable and Kelley is bringing it into the classroom. Branding and the brand manager's role is changing rapidly with advances in technology and the consumer. To offer the most current learning opportunities, we are looking to engage our students with a real-world brand experience in exchange for providing fresh ideas and strategies from the student teams.
This project is seeking Kelley alumni working as Brand Managers to assist undergraduate students with their Brand Management Practicum for course BUS-M 355 in the 2023 Spring Semester.
What you will do as the alumni volunteer
As a current Brand Manager, you will share a "Brand Challenge" for the students to work on in their final 10 weeks of the spring semester.
Schedule meetings with these selected student groups weekly to go over their progress, answer questions, and guide them along the 10 weeks. Students at the end will present a "Brand Challenge" book to the alumni, highlighting solutions to the challenge at hand.