Time commitment: 2-3 hours

Schedule: March 19 – May 3, 2021

Experience: Virtual

Location: Where you are

Category: Classroom Engagement - Undergraduate

Kelley program: Kelley Undergraduate Program – Global Business Analysis: Doing Business in Europe

Deadline to sign up to participate: March 15, 2021

Project Description

Alumni will provide students with a business case in which they ask students to develop a plan for launching a product or service in Europe. This can be a product or service your company is hoping to launch in Europe, planning to launch in Europe. It can also be a product or service that is not currently available in Europe that students could analyze hypothetically. Students will apply the materials they learn in class to make recommendations and develop a plan for entering Europe with the product/service they are assigned. At the end of the semester, students will submit a 10 page report and give a 10 minute presentation with their analysis and recommendations.

What you will do as the alumni volunteer

• Prepare a video message or presentation for the students in which you describe the business case the students will work on.
• Review submitted materials from student groups and provide feedback during class session.
• Be available to attend the in-class online debriefing session on May 3.