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Indiana University Bloomington

Office of Development & Alumni Relations

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E. W. Kelley,

From Idea to Marketplace


Mark Long's webinar in March of 2014 was so popular that we've invited him back for another presentation.  Don't miss "From Idea to Marketplace," in which he will cover the basics of getting a product/concept to market, including:

  • evaluating your idea
  • protecting it
  • knowing your market
  • understanding approaches to the market
  • pricing

Each step in “getting there” will be discussed, and various tips for understanding phases of product development will be provided. Nothing "sells itself" - it’s the process of getting there that’s difficult – so sign up and learn the "how it’s done" in this webinar!

Mark is Senior Lecturer of Management at the Kelley School and President of Long Performance Advisors, a consulting firm with expertise in the fields of economic development, business incubation including incubator design/operations/management, small business management, entrepreneurism and technology transfer. He is a two-time recipient of the Indiana University Trustees Teaching Award and also received the 2014 President’s Award for Lifetime Achievement from the the National Business Incubation Association.


Information to access this webinar will be shared with registrants approximately one day in advance.

Date, Time & City: Wednesday, March 11, 2015 , 12:00 noon - 1:00 p.m. Eastern   -  Webinar
Hosted By: Kelley School of Business Alumni Association
Cost: This event is free of charge.
Online registration for this event is closed.
Please call (812)855-6340 with inquiries.
The registration deadline for this event is Monday, March 09, 2015.