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Indiana University Bloomington

Marketing

30 Articles

Our faculty have published more than 30 articles in leading marketing journals in the last year and a half.

Research and Publications

Department of Marketing Seminars

Spring/Summer 2014 Seminar Schedule

Date Speaker Time Location
April 18 Haring Symposium All Day Event Varies
April 25 Remi Trudel 10:30a CG2077
May 17 Nikolaos Panagopoulos TBD CG2077
June 20 Vishal Narayan 11a CG2077

Past Seminar Topics

April 11, 2014
Girish Mallapragada, "Consumers of a Transaction Flock Together: Hybrid Segmentation Based on Transaction Heterogeneity"

February 28, 2014
Anne Krendl, "Does Aging Increase Stereotyping"

November 1, 2013
Taly Reich, "When Contradictions Foster Persuasion: An Attributional Perspective"

October 25, 2013
Eva Buechel, "More Intense Experiences, Less Intense Forecasts: Why People Overweight Probability Specifications in Affective Forecasts"

October 11, 2013
Alice Li, "Attribution Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment"

September 27, 2013
Tatiana Dyachenko, "Models of Sequential Evaluation in Best-Worst Choice Tasks"

September 20, 2013
Felipe Thomaz, "What Goes Around Comes Around: The Impact of Marketing Alliances on Firm Risk in Highly Embedded Networks"

April 26, 2013
Rebecca Slotegraaf, "Using Social Media to Build Innovation Capabilities"

April 12, 2013
Margaret (Meg) Campbell, "A Positive Movement Bias in Goal Monitoring: When One Step Forward Seems Larger Than One Step Back"

April 5, 2013
Cem Bahadir, "Acquiring Portfolios of Brands, Customers, and Technology: When Do They Pay-off?"

March 29, 2013
Hai Che, "Consumer Learning and Evolution of Consumer Brand Preferences"

February 22, 2013
Lopo Rego, "Drivers of Manufacturer Brand Performance: An Integrated Framework"

February 8, 2013
Heeryung, Kim, "Does 'Touch' Matter? The Impact of Sensory Cues on Consumer Creativity"

January 25, 2013
Mitch Olsen, “How Launching Green New Products Can Influence Brand Equity”

November 16, 2012
Sandeep Chandukala, "Maximizing the Short and Long Term Effects of In-store Sampling"

November 9, 2012
Prasad Naik, "Optimal Periodic Advertising"

November 2, 2012
Ashok Lalwani, "Does a Dollar get you a Dollar's Worth of Merchandise? The Impact of Power Distance Belief on Price-Quality Judgments"

October 26, 2012
Kelly Herd, "Integrating Consumers Into the New Product Design Process: Perspective Taking or Empathy?"

October 19, 2012
Mike Norton, "Money and Happiness, Giving and Getting"

October 12, 2012
Girish Mallapragada, "How Power Distance Affects Consumer Creativity: The Countervailing Forces of Risk Aversion and Holistic Thinking"

September 28, 2012
Kevin Cooney, "Market Based Assets and Brands as Growth Platforms"

September 21, 2012
DaHee Han, "When Emotions Shape Construal Level: The Case of Guilt and Shame"

September 14, 2012
Hongju Liu, "Demand Uncertainty, Dynamic Learning and Exit in Competitive Markets"

September 7, 2012
Hui Feng, "Marketing Department Power and Firm Performance"