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Indiana University Bloomington


30 Articles

Our faculty have published more than 30 articles in leading marketing journals in the last year and a half.

Research and Publications

Department of Marketing Seminars

Spring 2015 Seminar Schedule

Date Speaker Time Location

Past Seminar Topics

April 24, 2015
Derek Rucker, Northwestern University, "Power and Consumer Behavior: How Power Shapes Who and What Consumers Value"

April 13, 2015
Anastasiya Pocheptsova, University of Maryland, "Happy Consumers & Difficult Choices"

April 10, 2015
Leigh McAllister, University of Texas at Austin“Advertising Effectiveness: The Moderating Effect of Firm Strategy”

April 3, 2015
Sundar Bharadwaj, University of Georgia,"Myopic Marketing and Innovation Management by Firms: Is it Due to the Agent, the Principal, or Both and is it Always Bad?"

March 6, 2015
Jaehwan Kim, Korea University, "A Direct Utility Model for Economies of Scope and Access"

February 6, 2015
Sam Hui, University of Houston, "Understanding Gamer Retention in Online Causal Games Using Aggregate DAU and MAU Data: A Bayesian Data Augmentation Approach"

January 30, 2015
Lisa Bolton, Penn State, "Cultural Differences in Asymmetric Price Adjustment"

October 21, 2014
Tae Woo Kim, Indiana University, "Protect or Hide You Thoughts: The Meanings Associated With Action Matters"

October 17, 2014
Qing Liu, University of Wisconsin, "Sequential Sampling Enhanced Composite Likelihood Approach to Estimation of Social Intercorrelations in Large-Scale Networks"

October 8, 2014
Lura Forcum, Indiana University, "You Can't Make Me, but You Should Try: Benefits of Controlling Behavior by Brands"

October 6, 2014
Xiao Liu, Carnegie Mellon University, "Overhaul Overdraft Fees: Creating Pricing and Product Design Strategies with Big Data"

October 3, 2014
Mitchell Olsen, Indiana University, "A Tale of Two Marketing Assets: Brands and the New Products That Built Them"

September 29, 2014
Monika Lisjak, Erasmus University, "Perils of Compensatory Consumption: Within-Domain Compensation Undermines Subsequent Self-Regulation"

September 26, 2014
Jenny Olson, University of Michigan, "A Penny Saved is a Partner Earned: The Romantic Appeal of Savers"

September 19, 2014
Michelle Andrews, Temple University, "Crowdedness and Mobile Targeting Effectiveness"

September 12, 2014
Niket Jindal, The University of Texas at Austin, "The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk"

August 29, 2014
Jessie Wang, "First Come, Last Served? The Influence of Power Distance on Non-Loyalty-Status Consumers' Response to Loyalty Programs"

May 19, 2014
Nikolaos Panagopoulos, The University of Alabama, "A Multi-study Investigation of the Drivers and Performance Outcomes Associated with Solution Selling Processes"

May 6, 2014
Yoonju Han, "A Hidden Markov Model of Consumers Information States for In-store Display"

April 25, 2014
Remi Trudel, "The Effect of Product Size and Form Distortion on Consumer Recycling Behavior"

April 11, 2014
Girish Mallapragada, "Consumers of a Transaction Flock Together: Hybrid Segmentation Based on Transaction Heterogeneity"

February 28, 2014
Anne Krendl, "Does Aging Increase Stereotyping"

November 1, 2013
Taly Reich, "When Contradictions Foster Persuasion: An Attributional Perspective"

October 25, 2013
Eva Buechel, "More Intense Experiences, Less Intense Forecasts: Why People Overweight Probability Specifications in Affective Forecasts"

October 11, 2013
Alice Li, "Attribution Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment"

September 27, 2013
Tatiana Dyachenko, "Models of Sequential Evaluation in Best-Worst Choice Tasks"

September 20, 2013
Felipe Thomaz, "What Goes Around Comes Around: The Impact of Marketing Alliances on Firm Risk in Highly Embedded Networks"

April 26, 2013
Rebecca Slotegraaf, "Using Social Media to Build Innovation Capabilities"

April 12, 2013
Margaret (Meg) Campbell, "A Positive Movement Bias in Goal Monitoring: When One Step Forward Seems Larger Than One Step Back"

April 5, 2013
Cem Bahadir, "Acquiring Portfolios of Brands, Customers, and Technology: When Do They Pay-off?"

March 29, 2013
Hai Che, "Consumer Learning and Evolution of Consumer Brand Preferences"

February 22, 2013
Lopo Rego, "Drivers of Manufacturer Brand Performance: An Integrated Framework"

February 8, 2013
Heeryung, Kim, "Does 'Touch' Matter? The Impact of Sensory Cues on Consumer Creativity"

January 25, 2013
Mitch Olsen, “How Launching Green New Products Can Influence Brand Equity”

November 16, 2012
Sandeep Chandukala, "Maximizing the Short and Long Term Effects of In-store Sampling"

November 9, 2012
Prasad Naik, "Optimal Periodic Advertising"

November 2, 2012
Ashok Lalwani, "Does a Dollar get you a Dollar's Worth of Merchandise? The Impact of Power Distance Belief on Price-Quality Judgments"

October 26, 2012
Kelly Herd, "Integrating Consumers Into the New Product Design Process: Perspective Taking or Empathy?"

October 19, 2012
Mike Norton, "Money and Happiness, Giving and Getting"

October 12, 2012
Girish Mallapragada, "How Power Distance Affects Consumer Creativity: The Countervailing Forces of Risk Aversion and Holistic Thinking"

September 28, 2012
Kevin Cooney, "Market Based Assets and Brands as Growth Platforms"

September 21, 2012
DaHee Han, "When Emotions Shape Construal Level: The Case of Guilt and Shame"

September 14, 2012
Hongju Liu, "Demand Uncertainty, Dynamic Learning and Exit in Competitive Markets"

September 7, 2012
Hui Feng, "Marketing Department Power and Firm Performance"