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Indiana University Bloomington


30 Articles

Our faculty have published more than 30 articles in leading marketing journals in the last year and a half.

Rockney G. Walters

Contact Information

(812) 855-1152
waltersr [at] indiana [dot] edu (E-mail)
Business School

  • Professor of Marketing


  • Bloomington


  • BS, University of Florida
  • PhD, Purdue University

Professional Experience

  • Marketing positions in Pepsico and Schneider Transport before gaining my PhD.
  • Consulting and Executive Education: IBM, Ingersoll Rand, 3M, Microsoft, McCain Foods, Eli Lilly, Ashland Chemical, Manitowoc, Dow Chemical among others. Encounters are domestic and international.

Awards, Honors & Certifications

  • MBA Teaching Excellence Award in 2007 and 2008
  • Over 25 teaching awards from university and student groups, including awards from the Board of Trustees of Indiana University and Alpha Kappa Psi

Professional Interests

Pricing, Promotion, B2B

Personal Interests

Working, Riding my bike, Running, Eating, Losing money in the market

Current Projects

  • Member of editorial review board of the Journal of Retailing