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Indiana University Bloomington

Majors & Minors
Select a major below to see requirements, electives, and recommended academies.

Bloomington Brands

Be part of the brand management team for the Scotts Miracle-Gro Company's best-selling Osmocote Plant Food through Bloomington Brands (B2).

Marketing

Whether you're interested in business-to-business or business-to-consumer marketing, you'll understand the art and the science behind putting customers, products, and services together at the right price and the right time with a major in marketing. Our graduates have found their niche in such companies as Target, Procter & Gamble, General Mills, Ford, Caterpillar, and many others.

Recommended Academies: Business Marketing, Consumer Marketing, Consulting, Entrepreneurial Innovation, or Supply Chain

  • Major requirements: Select 15 credit hours total including your electives and “outside” courses.
    * Take your choice of two of the three required courses.
  • Minor requirements: Select at least six courses. If all three required courses are taken, then only three electives are required.
  • Major electives: Select at least six courses. If all three required courses are taken, then only five electives are required. You may count M595 twice if it covers two different topics. M511, M512, and M513 cannot be double counted to fulfill both required and elective courses.
  • Minor electives: Select at least four elective courses for a minor. If all three required courses are taken, then only three electives are required.
  • Outside courses: You must have three credit hours outside the marketing major. The following general graduation requirement courses do not qualify as outside courses: A548, X507, X515, X516, and X517.
CoursesMajorMinorElectives
BUS-M 511 Marketing Performance and Productivity AnalysisRequired* 
BUS-M 512 Marketing StrategyRequired* 
BUS-M 513 Marketing Strategy SimulationRequired* 
BUS-M 503 Applied Marketing Research  
BUS-M 522 New Products Management  
BUS-M 525 Legal Issues in Marketing Management  
BUS-M 530 Business Marketing Strategy and Management  
BUS-M 537 Consumer Channels Management  
BUS-M 544 Managing Advertising and Sales Promotion  
BUS-M 546 Marketing Strategy Practicum  
BUS-M 549 Marketing Intelligence Management  
BUS-M 550 Consumer Insights  
BUS-M 574 Pricing Management  
BUS-M 575 Brand Asset Management  
BUS-M 579 Experimental Course in Marketing  
BUS-M 590 Independent Study in Marketing  
BUS-M 594 Global Marketing Management  
BUS-M 595 Special Topics in Marketing