Kelley is the only top business school to offer an extensive focus in B2B marketing—a big draw to recruiters from big companies including 3M, Cummins, DuPont, Eaton, Ecolab, GE, and more. As a member of the Business Marketing Academy, you’ll gain insight into the marketing strategies and buying decisions of governments, nonprofits, institutions, and businesses.
You’ll get insider knowledge from business to business leaders on our corporate advisory board and our network of senior managers, company executives, marketing professionals and alumni. In addition, you'll visit leading B2B focused firms, participate in case presentations with company reps, work on a team consulting project, and meet with recruiters prior to interviewing. In short, you’ll be ready to contend for strategic marketing positions within the world's most-admired B2B companies.
Clinical Associate Professor of Marketing Fred W. Roedl has 30 years of experience in the B2B industry, having served as product manager, national sales manager, director of marketing, and vice president of marketing and sales for global corporations.
Eric Johnson brings a recruiter’s perspective with more than a decade of industry know-how, including extensive domestic and international experience with Eli Lilly and Company.