shemisra [at] indiana [dot] edu (E-mail)
- Doctoral Student
- MBA, Marketing, KJ Somaiya Inst. Of Management, Mumbai, India, 2005
- BS, Engineering, Computer Science, Central Technical University, MP, India, 2002
Marketing Strategy, Marketing Effectiveness, Branding
Shekhar is a first year doctoral student in Marketing. Prior to joining Kelley School of Business he was working as a worldwide marketing manager with IBM Global Business Services. His research interests include Measuring Marketing Effectiveness, Shareholder Value Creation and Brand Management. Shekhar has received his MBA in Marketing and also holds an engineering degree in Computer Science.