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Indiana University Bloomington

Doctoral Programs

1960 Notable

From 1960-2013, we prepared nearly 1,200 men and women
for rewarding academic careers — that’s more than any other university.

Mitchell Olsen

Mitchell Olsen

Contact Information

(812) 855-3834
mcolsen [at] indiana [dot] edu (E-mail)
Business School


  • Bloomington


  • MS, Business (Marketing) with a minor in Strategic Management, Indiana University, 2013
  • BS, Business (Marketing and International Business) with a minor in Japanese, Indiana University, 2007

Professional Experience

  • Customer Business Development, Procter & Gamble, 2007-2011

Awards, Honors & Certifications

  • David T. Kollat Fellowship, Indiana University, 2011-present
  • PDMA-UIC Doctoral Consortium Fellow, 2014
  • Outstanding Associate Instructor Award Nominee, Indiana University, 2013-14
  • Panschar Teaching Award Nominee, Indiana University, 2013-14

Professional Interests

Innovation, Brands, and "Green" Marketing Strategies

Selected Publications

  • Olsen, Mitchell C., Rebecca J. Slotegraaf, and Sandeep R. Chandukala (2014), “Green Claims and Message Frames: How Green New Products Change Brand Attitude,” Journal of Marketing, Vol. 78, No. 5 (September), pp. 119-37.