Skip to: search, navigation, or content.

Indiana University Bloomington

Doctoral Programs

1960 Notable

From 1960-2013, we prepared nearly 1,200 men and women
for rewarding academic careers — that’s more than any other university.

Rockney G. Walters

Contact Information

(812) 855-1152
waltersr [at] indiana [dot] edu (E-mail)
Business School

  • Professor of Marketing


  • Bloomington


  • BS, University of Florida
  • PhD, Purdue University

Professional Experience

  • Marketing positions in Pepsico and Schneider Transport before gaining my PhD.
  • Consulting and Executive Education: IBM, Ingersoll Rand, 3M, Microsoft, McCain Foods, Eli Lilly, Ashland Chemical, Manitowoc, Dow Chemical among others. Encounters are domestic and international.

Awards, Honors & Certifications

  • MBA Teaching Excellence Award in 2007 and 2008
  • Over 25 teaching awards from university and student groups, including awards from the Board of Trustees of Indiana University and Alpha Kappa Psi

Professional Interests

Pricing, Promotion, B2B

Personal Interests

Working, Riding my bike, Running, Eating, Losing money in the market

Current Projects

  • Member of editorial review board of the Journal of Retailing