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Indiana University Bloomington

Doctoral Programs

1960 Notable

From 1960-2013, we prepared nearly 1,200 men and women
for rewarding academic careers — that’s more than any other university.

Shibo Li

Contact Information

(812) 855-9015
shili [at] indiana [dot] edu (E-mail)
Business School

Download Vita

  • Associate Professor of Marketing
  • Weimer Faculty Fellow
  • Director of the Marketing Doctoral Program


  • Bloomington


  • PhD, Carnegie Mellon University, 2003
  • MSIA, Carnegie Mellon University, 2000
  • MA Honors, Peking University, 1998
  • BA Honors, Peking University, 1995

Professional Experience

  • Associate Professor of Marketing (with tenure) and Weimer Faculty Fellow, Marketing Department, Kelley School of Business, Indiana University, July 2011 - present
  • Assistant Professor of Marketing, Marketing Department, Kelley School of Business, Indiana University, July 2005 – June 2011
  • Assistant Professor of Marketing, Marketing Department, Rutgers Business School, Rutgers University, September 2003 – June 2005

Awards, Honors & Certifications

  • Kelley School of Business Faculty Research Award, 2012
  • Weimer Faculty Fellow, Kelley School of Business, 2011-2014
  • Dean's Citation for Teaching Excellence, 2010, 2011
  • Nominee for Indiana University Trustees Teaching Award, 2010
  • Marketing Science Institute Young Scholar, 2009
  • Nominee for Doctoral Student Association Exceptional Inspiration and Guidance Award, Kelley School of Business, Indiana University, 2008
  • AMA-Sheth Doctoral Consortium Faculty Fellow, University of Missouri-Columbia, 2008
  • 3M Junior Faculty Grant Award, Kelley School of Business, Indiana University, 2008, 2009, 2010
  • Editorial Review Board, Marketing Science, 2007 - 2008
  • CART Research Frontier Award for Innovative Research, Carnegie Mellon University, 2006
  • Finalist, John D. C. Little Award, Marketing Science and Management Science, 2005
  • Faculty Service Award, Alpha Kappa Psi, Rutgers University, 2005
  • John A. Howard AMA Doctoral Dissertation Award, 2004
  • William Cooper Dissertation Competition Award, Carnegie Mellon University, 2003
  • AMA-Sheth Doctoral Consortium Fellow, University of Miami, 2001
  • Best Student Teacher Award, Carnegie Mellon University, 2001
  • William Larimer Mellon Fellowship, Carnegie Mellon University, 1998-2001
  • Lincoln Scholarship, Peking University, 1995-1996
  • Outstanding Student Scholarship, Peking University, 1991-1995, 1997-1998

Professional Interests

Consumer Dynamics, Analytical Customer Relationship Management, Internet and Interactive Marketing, Analytical and Empirical Analysis of Signaling Models

Selected Publications

  • Zhang, Xiaoling, Shibo Li, Raymond R. Burke, and Alex Leykin (2014), “An Examination of Social Influence on Shopper Behavior Using Video Tracking Data,” Journal of Marketing, September 2014, Vol. 78, No. 5, pp. 24-41.

  • Li, Shibo, Eugene Sivadas, and Mark Johnson (2014), “Explaining Article Influence: Capturing Article Citability and Its Dynamic Effects,” forthcoming, Journal of the Academy of Marketing Science.

  • Ding, Amy Wenxuan, Shibo Li, and Patrali Chatterjee (2014), “Learning User Real-Time Intent for Optimal Dynamic Webpage Transformation,” forthcoming, Information Systems Research.

  • Sun, Baohong and Shibo Li (2011), "Learning and Acting on Customer Information: A Simulation-Based Demonstration on Service Allocations with Offshore Centers," Journal of Marketing Research, Vol. 48, No. 1, February, pp. 72-86. Read Abstract ››

  • Li, Shibo, Baohong Sun, and Alan L. Montgomery (2011), “Cross-Selling the Right Product to the Right Customer at the Right Time,” Journal of Marketing Research, Vol. 48, No. 4, 683-700.  Read Abstract ››

  • Kalra, Ajay, Shibo Li, and Wei Zhang (2011), “Understanding Responses to Contradictory Information about Products,” Marketing Science, Vol. 30, No. 6, 1098-1114. Read Abstract ››

  • Li, Shibo, Kannan Srinivasan, and Baohong Sun (2009), "Internet Auction Features as Quality Signals," Journal of Marketing, Vol. 73, No. 1, pp. 75-92. Read Abstract ››

  • Kalra, Ajay and Shibo Li (2008), “Signaling Quality through Specialization,” Marketing Science, Vol. 27, No. 2, pp. 168-184. Read Abstract ››

  • Sun, Baohong, Shibo Li, and Catherine Zhou (2006), "'Adaptive' Learning and 'Proactive' Customer Relationship Management," Journal of Interactive Marketing, Vol. 20, No. 3-4, pp. 82-96. Read Abstract ››

  • Li, Shibo, Baohong Sun, and Ronald T. Wilcox (2005), "Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services," Journal of Marketing Research, Vol. 42, No. 2, pp. 233-239. Read Abstract ››

  • Montgomery, Alan L., Shibo Li, Kannan Srinivasan, and John C. Liechty (2004), “Modeling Online Browsing and Path Analysis Using Clickstream Data,” Marketing Science, Vol. 23, No. 4, pp. 579-595. Read Abstract ››