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Indiana University Bloomington

Doctoral Programs

1960 Notable

From 1960-2013, we prepared nearly 1,200 men and women
for rewarding academic careers — that’s more than any other university.

Alexander Fedorikhin

Contact Information

(317) 278-8418
sfedorik [at] iupui [dot] edu (E-mail)
Indianapolis, Room BS 4040

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  • Associate Professor of Marketing


  • Indianapolis


  • PhD, The University of Iowa, 1998
  • MBA, Idaho State University, 1992
  • BA, Moscow Institute of Foreign Languages, 1984

Professional Experience

  • Assistant Professor of Marketing, University of Southern California
  • Assistant Professor of Marketing, Washington State University
  • Instructor, University of Iowa

Awards, Honors & Certifications

  • Indiana University Trustees Teaching Award, 2007
  • Center for International Business Education and Research (CIBEAR), Marshall School of Business,and US Department of Education International Faculty Development Award, USC, 2000
  • Ponder Fellowship Award, University of Iowa, 1998
  • AMA Doctoral Consortium Fellow, University of Cincinnati, 1997
  • Wendell A. Smith Dissertation Award, University of Iowa, 1997

Professional Interests

Interplay of emotional and cognitive factors in consumer decision making