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Indiana University Bloomington

Doctoral Programs

1960 Notable

From 1960-2013, we prepared nearly 1,200 men and women
for rewarding academic careers — that’s more than any other university.

Anthony D. Cox

Contact Information

(317) 274-3831
acox [at] iupui [dot] edu (E-mail)
Indianapolis, Room BS 4055

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  • Chair, Business of Medicine MBA Program
  • Professor of Marketing
  • Chancellor's Faculty Fellow
  • Hatfield Fellow


  • Indianapolis


  • PhD, Indiana University, 1984
  • MBA, Indiana University, 1982
  • BA, Michigan State University, 1976

Professional Experience

  • Associate Professor, Indiana University
  • Director of Career-Integrated MBA Program, Indiana University
  • Assistant Professor, Georgia State University

Professional Interests

How consumers evaluate the risks of using (and not using) medical products, How message framing influences health-related behaviors, How measuring consumers' intentions and attitudes influences their subsequent behavior