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Indiana University Bloomington

Center for Education and Research in Retailing


Kelley is a hotspot for retail recruiting. Kohl's and Target lead the way in employing Kelley students in internships and post graduation retail careers. Other great retailers like Dick's Sporting Goods, Macy's, Toy's R Us, and Abrecrombie & Fitch also seek retail Talent at the Kelley School.  

Student Spotlight

Lincoln Gardner

Lincoln Gardener

Senior; Marketing and Management

Shelbyville, Indiana

“It’s cool to turn on a football game and see 100,000 people wearing the same products that I helped purchase for Dick’s.”




Retailing is a program of study within the Kelley School’s marketing major. The Department of Marketing offers several retail-related courses, which include a variety of activities sponsored by the Center’s corporate partners. In addition, marketing minors, non-marketing majors, and non-Kelley students can take M312 Retail Marketing Management to learn more about retailing.

M419 Retail Strategy

One of the most innovative retail courses in the country, M419 Retail Strategy teaches students about strategic decision making, merchandising planning/buying, and retail market research. Students complete case studies presented by retailers such as Macy’s, Inc. and a 10-week stock project—sponsored by Abercrombie & Fitch—in which they manage a $500,000 portfolio to learn how shareholder value affects retail strategy and vice versa.

M419 is taught in our high-tech Sears Retailing Lab and Classroom, which enables students to use software specially designed to advance learning in retailing.

Recommended Courses for Students Interested in Retailing
Required Courses for Marketing Majors (12 hours total)
Marketing Electives

Marketing majors select three marketing electives for 9 hours total. We recommend that students interested in retailing choose among these four courses, and strongly recommend M419, M405, and M415: