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Indiana University Bloomington

Center for Education and Research in Retailing


Raymond Burke’s research on shoppability reveals valuable insights about how people shop, helping retailers increase sales and improve customer satisfaction.

Home Page Insights

  • The Liberation of Design is a very interesting white paper by our partner Kalypso Retail which discusses how companies are interacting with their customers to develop new product ideas."
  • Perspectives on Retailing shares our faculty’s groundbreaking research with retail professionals.

Research and Publications

Our faculty are thought leaders in retailing, generating valuable insights through research that raises important issues, addresses challenges and concerns, and blazes new trails for studying retailing. Their findings have been published in leading journals—as well as our signature publication, Perspectives on Retailing—and presented at prominent conferences.

To study the interface between the customer and the retailer, Kelley faculty members have developed innovative research techniques—such as virtual reality simulations, customer tracking, electronic exit interviews, and objective store audits—that they apply using the high-tech equipment in Kelley’s Customer Interface Laboratory.

Corporate Partnerships

The Center partners with corporate sponsors on applied research projects that take advantage of our research techniques and extend our research in new directions. We are most interested in projects that generate new knowledge and insights that can be shared with the retailing industry and have the potential to significantly improve business practice.

The benefits of sponsoring Kelley School research include:

  • Helping guide the research program to address important business issues
  • Being the first to learn about new research findings
  • Receiving objective, unbiased analysis and conclusions
  • Developing enduring relationships with Kelley faculty and students

Kelley’s workshops on retail shoppability have showcased several of our applied research projects. A number of leading retailers and manufacturers have participated in the workshops, including Coca-Cola, Procter & Gamble, Unilever, Kimberly-Clark, Campbell’s Soup, Johnson & Johnson, Clorox, Frito-Lay, Hallmark Cards, American Greetings, Time Warner, Walmart, and Supervalu.

Research Grants

The Center funds a variety of retail-related research projects—particularly concerning issues and topics that directly affect the customer’s experience in stores and other retail environments. We welcome the submission of funding proposals for retail research projects.

More Information

To learn more about the Center’s research and about partnering with the Center on research, please contact:

Raymond Burke
E. W. Kelley Chair of Business Administration
Chairperson and Professor of Marketing
Director, Customer Interface Laboratory
Business School, Room 328L
(812) 855-1066