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Indiana University Bloomington

Center for Education and Research in Retailing


Raymond Burke’s research on shoppability reveals valuable insights about how people shop, helping retailers increase sales and improve customer satisfaction.

Research and Publications


The Center funds a variety of research projects to address important issues in retail management, extend the state-of-the-art in retail research, and publish findings in leading academic journals. The defining criterion for our research activities is the extent to which the issue or topic has a direct effect on the customer’s experience, in both traditional and non-store environments.

We welcome the submission of funding proposals for retail research projects from Kelley faculty and graduate students. Read our Policy for Research Funding (PDF) for more information.

We also arrange meetings between IU faculty and retailing executives to develop mutually interesting research projects. Contact us to learn more about these collaborations.