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Indiana University Bloomington

Center for Brand Leadership

Global Reputation

Consumer Marketing Academy students get internships at companies on the who's who list of brand and retail management.

Consumer Marketing Academy Student Members

The Consumer Marketing Academy typically includes 40 to 50 students per year. Here you'll meet several members of the classes of 2013 and 2014.
Class of 2014 Student Members
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Erika Cortez

 “Coming from the Disney-ABC Television Group as a career switcher, I understood the importance of storytelling when it came to selling a product, service, or even a television show. What I didn’t have were the tools to tell the story. I chose the CMA because I wanted to learn and gain a deep understanding of consumer marketing—I needed to learn the ABCs of marketing.”

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Dante Cunningham

 “I had the opportunity to travel throughout the Midwest and East Coast and visit top-tier consumer packaged goods companies that I wouldn’t normally have access to. The relationships with alumni at these companies are what set the Kelley School of Business apart from other institutions.”

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Luke Hayward

“Having a marketing and advertising background, the CMA sounded like a perfect fit for me. I came back to school to get into a larger consumer products company and the CMA was a huge draw for me coming back to IU.”

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Andrew Lanzziano

“I was able to bring a unique viewpoint to the CMA with my previous experience working in the sports business industry. I leveraged my insights and experiences I had with the Miami Heat and University of Miami Athletic Department into some great classroom discussions. Sharing my Columbian background also provided insights into the Hispanic consumer, a hot topic consumer marketers in the U.S. are addressing daily.”

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Tracy Schrauben

 “Having been a dancer for 22 years, a choreographer for six, and graphic designer for three, I'm wired to think creatively! It's been great to learn how I can leverage this skill in business, particularly brand management.”

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Marc Upchurch

“I have had a wide range of professional experiences across different industries including advertising, healthcare, and financial services … Coupling these experiences with the marketing frameworks and tactical analytics I have learned at Kelley through the Core, the CMA and my real world business case with Land O’Lakes helped me land my internship with Nationwide.”

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Class of 2013 Student Members
Meghan Ackerson
Meghan Ackerson

“I loved my time in NYC, but Bloomington has everything I loved about New York on a much more affordable and accessible level.

My PR agency experience prepared me well for the Consumer Marketing Academy by developing my communications skills, networking skills, and marketing gut. When I arrived at Kelley, however, I quickly realized how much I had to learn about all the different facets of brand management.”

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Sanya Hutani
Sanya Bhutani

“Being an Indian with work experience in the consulting and IT industries gives me the opportunity to help fellow CMA members understand international markets and their cultural intricacies. With America’s ever-changing consumer profiles, a different perspective helps a marketer learn how to quickly adapt and act.”

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Scott Brown

“I bring over seven years of retail work experience to the CMA, including time spent as a campus recruiter for a Fortune 30 company. As my peers and I learn to excel in consumer marketing, I am able to share the retailer’s perspective, whose understanding is critical to successfully getting products to consumers. My recruiter background will also allow me to assist other members of the CMA as they prepare for internship and full time interviews on campus.”

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Bryan Chu

“As the first criminal justice and NBA reporter to pursue an MBA, I was seeking the type of education and training that would help me further build on my marketing foundation, supplement my previous skills as an influencer, storyteller and data miner, and bolster my confidence as I transition into a career in brand management. The CMA has afforded me the opportunity to do just that.”

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Brandelyn Heath

“Since I was making a switch from industrial engineering to marketing, I was concerned about being at a disadvantage from my peers who had a marketing background. However, the CMA puts everyone on a level playing field and even exposes those with marketing backgrounds to things they didn’t know. One of the reasons I chose Kelley was because of its reputation for supporting its students.”

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Sara Kelly
Sara Kelly

“Since I worked in product development for a small company that supplied pet products to Walmart and other mass retailers before business school, I’m looking forward to gaining the perspective of what it’s like to work on the retailer side of the business. More specifically, I want to learn how the merchandising, consumer insights, sourcing, distribution, marketing and legal departments all work together to get product on the shelves.”

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AJ Miller
A.J. Miller

“Having lived my whole life in California, I wanted to see what other parts of the country were like. As I began my business school search, I noticed Kelley had everything I wanted in a program: a challenging and rigorous curriculum, international opportunities, and a world-renowned marketing program ...

I had no formal marketing education coming into Kelley and I knew the CMA would help me develop the marketing acumen needed to be successful.”

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Kathryn Poster
Kat Poster

“I started my career in the nonprofit and sports world—I was a program coordinator for the Wounded Warrior Disabled Sports Project at Disabled Sports USA. I do feel a business background can aid nonprofits, from the overall background basics of creating an organization with a business plan and financials, to providing a different perspective on how to deal with competition and to grow the organization.”

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Duke Rodda
Duke Rodda

“I was looking to transition from nonprofit marketing to something a bit more corporate. I was interested in making the transition because I felt that my favorite aspects of my role at the ACLU required me to understand how people thought and acted, so that I could convince them to make a donation via email. Consumer marketing requires similar skills, but replaces donors with consumers and donations with purchases. I was ready for a bigger challenge than my job provided, and getting an MBA in consumer marketing seemed like a great way to get myself there.”

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Jackson Shulman
Jackson Shulman

“After graduating from Brown University, I moved to Sao Paulo, Brazil. I spent three years in Brazil, working as a legal analyst, investment analyst, and assistant brand manager. I came to Kelley knowing that I wanted to work in consumer marketing upon graduation, so the CMA was a good fit. The CMA is fast-paced and challenging; to take advantage of all its offerings—academic training, coaching, career development, networking—you have to be 100 percent involved.”

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Christine Thomson
Christine Thomson

“Before I came to Kelley, I worked in finance at a large consumer packaged goods company where I learned Kelley was one of the top schools for marketing and the CMA was one of the main reasons.

I came to Kelley to be part of the CMA and to make the switch from finance to marketing. I decided to switch from finance to marketing because I wanted to be more involved in the brands and categories that I was supporting. I wanted to become the driver, the individual to help shape the direction of the brand.”

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