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Indiana University Bloomington

Center for Brand Leadership

Kelley Advantage

The Center for Brand Leadership is a close-knit group of top MBA students, faculty, alumni, and corporate partners who share a wealth of industry knowledge and contacts.

About Us

Welcome from the Director

Jonlee Andrews
"Strong brands are powerful, influential, and ever evolving, and at Kelley, we believe brand and retail managers should be too."

The Center for Brand Leadership is the gateway to Kelley’s historic thought leadership in branding and consumer marketing, and the connection point for our MBA students and industry contacts. Whether you are a prospective student, a recruiter or a potential corporate sponsor, you’ll find that the Kelley School of Business and the Center for Brand Leadership provide a unique perspective on the field.

Strong brands are powerful, influential, and ever evolving, and at Kelley, we believe brand and retail managers should be too. We work with students to create “complete managers,” people who can communicate and persuade across the functional boundaries of a corporation to create and strengthen brands. Our success in shaping generations of brand and retail managers is rooted in our approach.

The Consumer Marketing Academy, an intensive program developed for MBA students interested in brand and retail management careers, offers focused educational and networking opportunities.

  • Kelley faculty members and highly accomplished alumni train students in both the theory and practical skills they’ll need for long and successful careers.
  • The Kelley MBA curriculum is broad and cuts across business areas, providing students with both the breadth and—combined with the Consumer Marketing Academy program—the depth for career preparation.
  • Our alumni and corporate partners are actively involved in keeping us on top of brand management practices both in the classroom and in our research. Our alumni include nearly 1,000 MBAs in all levels of consumer marketing from coast to coast, and our corporate sponsors, including Procter & Gamble, Kraft, General Mills, Nestlé, Whirlpool, Target and more, own some of the world’s top brands.

I invite you to review our website and contact me personally to learn more about what Kelley can do for your future or the future of your company.

Jonlee Andrews
Director, Center for Brand Leadership
Clinical Professor of Marketing
Chair of the MBA Program
Nestlé Faculty Fellow
jonandre [at] indiana [dot] edu