Photo Essay: Outfitting a Mobile Boutique

Every detail of the Truckshop fashion truck took months of planning to design and implement, all with the end goal of attracting the fashion-conscious to try this new way of shopping.

Once inside the boutique, shoppers can slip into the dressing room to try out a variety of outfit options, combining clothing, jewelry, and scarves to fit their personal style.

Closing Truckshop takes about an hour—owner Ashley Volbrecht secures the jewelry, loads up the signs and mannequins, shuts the back doors that double as clothing displays, and heads out for road.

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