Suggested Elective Coursework

M503 Applied Marketing Research
M511 Marketing Performance & Productivity Analysis
M512 Marketing Strategy
M513 Marketing Strategy Simulation
M522 New Products Management
M525 Legal Issues in Marketing Management
M537 Consumer Channels Management
M544 Managing Advertising & Sales Promotion

M546 Marketing Strategy Practicum
M549 Marketing Intelligence Management
M550 Customer-Oriented Strategies
M574 Pricing Management
M590 Independent Study in Marketing
M594 Global Marketing Management
M595 Brand Asset Management
K509 Spreadsheet Modeling for Marketing

A576 Strategic Cost Management
J501 Developing Strategic Capabilities
W505 Power, Persuasion, Influence & Negotiation
P552 Project Management
P561 Supply Chain Management & Technologies
L533 Ethical Responsibilities of Managers