The South Pacific Business Development Foundation: Fighting Poverty in Fiji
J. Hiatt, M. Hutchens, R. Ortiz, Philip T. Powell
The case can motivate a three-stage discussion. Stage one is a definition of SPBD’s mission, stage two is a country analysis of Fiji in comparison with Samoa and Tonga, and stage three is formulation of a market-entry strategy, including identification of a product portfolio. Discussion can be positioned to add value in courses focused upon social enterprise, nonprofit marketing, international business, or country analysis.
Hiatt, J., Hutchens, M., Ortiz, R., & Powell, P. 2011 (May 16). The South Pacific Business Development Foundation: Fighting Poverty in Fiji. Ann Arbor: Globalens, William Davidson Institute, University of Michigan, Case 1-429-169. (and separately published Teaching Note)
Base of the Pyramid (BoP), Emerging and Developing Economies, Emerging Markets, Social Enterprise & Entrepreneurship, Strategic Management