Mitchell Olsen

Mitchell Olsen

Contact Information

Campus

  • Bloomington

Education

  • BS in Marketing and International Business, Indiana University, 2007

Professional Experience

  • Customer Business Development positions, Procter & Gamble, 2007-2011

Professional Interests

Marketing Strategy, Branding, Innovation, New Product Development

Background

Mitch joined the program in 2011. His research emphasis is in the marketing strategy domain, with a focus on branding, innovation, and new product development.

Selected Publications

  • Olsen, Mitchell C., Rebecca J. Slotegraaf, and Sandeep Chandukala (2014), “Green Claims and Message Frames: How Green New Products Change Brand Attitude,” forthcoming, Journal of Marketing.

Kelley School of Business

Faculty & Research