Daniel C. Smith

Daniel C. Smith Print-Quality Photo

Contact Information

(812) 855-6679

  • President and CEO, IU Foundation
  • Former Dean of the Kelley School of Business
  • Professor of Marketing


  • Bloomington


  • PhD, University of Pittsburgh

Professional Experience

  • University of Wisconsin
  • University of Pittsburgh
  • Budapest, Hungary, Taught one-week seminar series on the use of cases
  • Warsaw, Poland, Taught marketing strategy to senior managers through the Ministry of Privatization
  • Samsung Consumer Electronics, Taught marketing strategy planning to senior managers
  • Ashland Chemical Company in Amsterdam, Marketing Strategy project

Awards, Honors & Certifications

  • Eli Lilly Outstanding Graduate Teaching Award, 1997, 1998, 2000, 2001, 2002
  • Board of Trustees Distinguished Teaching Award, 2001, 2003
  • Outstanding Reviewer Award at the Journal of Marketing, 1999
  • Teaching Innovation Award, 1998
  • Business Week Four-Star Rated Teacher
  • Serve on the Editorial Review Board of the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Market-Focused Management, and the Journal of Competitive Intelligence

Professional Interests

Marketing Strategy

Personal Interests

Food and wine, Fly fishing for trout

Current Projects

  • Marketing Planning Process Re-design, IBM
  • Marketing Strategy and Customer Profitability Analysis, 3M
  • Strategy Development and Brand Equity Management, Samsung Corporation

Selected Publications

  • Rusetski, Alexander, Jonlee Andrews and Daniel C. Smith (2014), “Unjustified Prices: Environmental Drivers of Managers' Propensity to Overprice,” Journal of the Academy of Marketing Science, Volume 42, Issue 4 (July), pp 452-469.
  • DelVecchio, Devon, Shanker Krishnan, and Daniel C. Smith (2007), “Cents or Percent?  The Effects of Promotion Framing on Price Expectations and Choice,” Journal of Marketing, Vol. 71, No. 3, July, pp. 158-170.  
  • Smith, Daniel C. (2003), “The Importance and Challenges of Being Interesting,” Journal of the Academy of Marketing Science, Summer, pp. 319-323.
  • Sethi, Rajesh, Daniel C. Smith, and C. Whan Park, (2002), “Creating Creative New Product Development Teams,” Harvard Business Review, August, pp. 16-18.
  • Klink, Richard and Daniel C. Smith (2001), “Threats to the External Validity of Brand Extension Research,” Journal of Marketing Research, August, pp. 326-335.
  • Sethi, Rajesh, Daniel C. Smith, and C. Whan Park (2001), “The Effect of Cross-Functional Teams on Creativity and the Innovativeness of New Products,” Journal of Marketing Research, February, pp. 73-85.

Kelley School of Business

Faculty & Research