Kelly B. Herd
Contact Information
(812) 855-1009
kherd [at] indiana [dot] edu (E-mail)
Business School, Room 328P
- Assistant Professor of Marketing
Campus
- Bloomington
Education
- Ph.D., University of Colorado at Boulder, 2011
- B.S., Washington and Lee University, 2003
Professional Experience
- Assistant Professor of Marketing, Indiana University, 2011-present
Awards, Honors & Certifications
- Marketing Science Institute's Alden G. Clayton Dissertaion Proposal Award, 2010
- AMA Sheth Doctoral Consortium Fellow, 2010
- Society for Marketing Advances' Best Retail Dissertation Proposal Award, 2010
- Berkeley Behavioral Camp Representative, 2010
- Marketing Division Research Excellence Fellowship, 2010
- Gerald Hart Fellowship, Summer 2007, 2008
- University Fellowship, 2006-2011
- L. K. Johnson Marketing Management Award, 2003
Professional Interests
Social Cognition, Identity, Gift Giving, Product Design
Selected Publications
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Bonney, Leff, C. Page Moreau, and Kelly B. Herd (2011), “It’s the Thought (and the Effort) That Counts: How Customizing for Others Differs from Customizing for Oneself," Journal of Marketing, Vol. 75, No. 5, September, pp. 120-133. Read Abstract ››
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Moreau, C. Page, and Kelly B. Herd (2010), "To Each His Own? How Comparisons with Others Influence Consumers' Evaluations of Their Self-Designed Products," Journal of Consumer Research, Vol. 36, No. 5, February, pp. 806-819. Read Abstract ››
